Kaspersky Wins! Product Of The Year 2023 AV-Comparatives

Kaspersky Standard WINS AV-Comparatives ‘Product of the Year’ Recognition and Unmatched Cybersecurity Solutions


Kaspersky is a renowned global cybersecurity and digital privacy company that has been at the forefront of protecting individuals and businesses from online threats for many years. Their commitment to excellence and innovation has been recognised by AV-Comparatives, a leading independent testing institute in the cybersecurity industry. In a remarkable achievement, Kaspersky’s newest consumer solution has been named ‘Product of the Year’ by AV-Comparatives, solidifying their position as a trusted and highly esteemed cybersecurity provider. This prestigious accolade further highlights Kaspersky’s dedication to delivering exceptional products that provide robust protection against evolving cyber threats. In this article, we will delve into the details of Kaspersky’s success and the features and benefits of their award-winning consumer solution.

Kaspersky’s Success in AV-Comparatives Tests

At Kaspersky, the commitment to providing top-notch cybersecurity solutions is reflected in their consistent success in AV-Comparatives tests. AV-Comparatives is a highly respected independent testing institute that evaluates security solutions based on rigorous criteria and real-world scenarios.

AV-Comparatives’ testing process involves assessing the ability of security solutions to protect customers against real-world internet threats, identify and defend against advanced targeted attacks, and provide effective protection without compromising device performance. The tests also consider the potential for false positives, ensuring that the solutions strike the right balance between security and usability.

7 Monthly Wins

In these comprehensive tests, Kaspersky Standard, the primary plan of the new Kaspersky Consumer Portfolio, has emerged as a standout performer. It received the highest overall score in all seven tests in the Public Consumer Main-Test Series. This exceptional performance showcases the effectiveness of Kaspersky’s security measures in safeguarding users’ digital lives.

It is worth noting that this recognition is particularly significant as it marks the first time the Kaspersky Consumer Portfolio has received such an honour. Introduced in 2022, the Kaspersky Consumer Portfolio offers three tiers of protection: Kaspersky Premium, Kaspersky Plus, and Kaspersky Standard. The recognition of Kaspersky Standard as ‘Product of the Year’ reaffirms the portfolio’s ability to deliver outstanding results and meet the security needs of consumers in [the UK.

AV-Comparatives Tested Brands

The success of Kaspersky Standard in AV-Comparatives tests demonstrates the company’s unwavering commitment to providing reliable and effective cybersecurity solutions. By consistently outperforming competitors and setting new industry benchmarks, Kaspersky continues to establish itself as a leader in the field, earning the trust and confidence of users worldwide.

Features and Benefits of Kaspersky Standard

Kaspersky Standard, the primary tier of the Kaspersky Consumer Portfolio, offers a wide range of features and benefits that contribute to its recognition as the ‘Product of the Year’ by AV-Comparatives. Let’s explore some of the key features that make Kaspersky Standard an exceptional choice for users in the United Kingdom.

First and foremost, the installation process of Kaspersky Standard is straightforward and user-friendly. Users can easily set up the program without any technical complexities, ensuring a hassle-free experience from the start. Additionally, Kaspersky Standard comes with secure default options, providing users with a strong foundation of protection right from the beginning.

One of the standout aspects of Kaspersky Standard is its modern, tiled interface. The program boasts a visually appealing and intuitive design, with essential features conveniently accessible from the home page. This user-friendly interface makes it easy for users to navigate through the different functionalities and manage their security settings effectively.

When it comes to malware detection, Kaspersky Standard excels in providing thorough protection. The program showcases excellent performance in malware detection scenarios, promptly identifying and removing threats. For example, when attempting to open a folder containing malware, Kaspersky Standard ensures the automatic detection and removal of all threats, leaving no chance for the malware to replicate, spread, or cause harm to the system. This robust malware detection capability ensures that users are safeguarded against a wide range of cyber threats, providing peace of mind in an increasingly digital world.

With its comprehensive set of features, user-friendly interface, and outstanding malware detection performance, Kaspersky Standard offers users in the UK a powerful cybersecurity solution. By choosing Kaspersky Standard, users can benefit from a reliable and effective defence against online threats, allowing them to navigate the digital landscape with confidence and peace of mind.

The Updated Kaspersky Consumer Portfolio

Kaspersky Standard, the recipient of the esteemed ‘Product of the Year’ award, is the primary tier of the updated Kaspersky Consumer Portfolio, which was launched in 2022. This portfolio encompasses a range of cybersecurity solutions tailored to meet the diverse needs of users in the United Kingdom.

The Kaspersky Consumer Portfolio consists of three tiers: Kaspersky Premium, Kaspersky Plus, and Kaspersky Standard. Each tier offers unique features and benefits, allowing users to select the level of protection that best suits their requirements.

Kaspersky Plus and Kaspersky Premium, the higher tiers in the portfolio, provide users with comprehensive privacy and data protection, along with high device performance. These tiers offer advanced features such as secure VPN (Virtual Private Network) for encrypted internet connections, password management tools, and secure online banking to safeguard users’ sensitive information. Additionally, Kaspersky Plus and Kaspersky Premium deliver enhanced performance optimization, ensuring that devices stay fast and responsive even while running security scans and other resource-intensive tasks.

While Kaspersky Plus and Kaspersky Premium cater to users who require advanced privacy and performance features, Kaspersky Standard remains an excellent choice for individuals seeking robust protection against cyber threats. With its strong malware detection capabilities, user-friendly interface, and secure default options, Kaspersky Standard provides a solid foundation of security for users in the UK.

By offering a range of tiers within the updated Kaspersky Consumer Portfolio, Kaspersky ensures that users have access to the level of protection and features that align with their specific needs. Whether users opt for Kaspersky Standard, Kaspersky Plus, or Kaspersky Premium, they can trust that they are receiving a reliable and effective cybersecurity solution from a trusted industry leader.

Kaspersky’s Record of Excellence

Kaspersky’s consistent record of excellence in the cybersecurity industry is truly remarkable. With the recent ‘Product of the Year’ award from AV-Comparatives, Kaspersky has now achieved this prestigious recognition a total of seven times. This accomplishment sets Kaspersky apart as the only cybersecurity vendor with such an exceptional track record.

In addition to the ‘Product of the Year’ awards, Kaspersky has received a total of 57 accolades from AV-Comparatives in the Gold, Silver, and Bronze categories. These awards solidify Kaspersky’s position as a leader in the field, showcasing their commitment to delivering top-quality cybersecurity solutions to users in United Kingdom.

Kaspersky’s success in these evaluations demonstrates their ability to consistently meet and exceed the security challenges of today’s digital landscape. The ever-evolving nature of cyber threats requires constant innovation and adaptation, and Kaspersky remains at the forefront of developing cutting-edge technologies to protect users from emerging risks.

As a cybersecurity company, Kaspersky prioritises the protection of their users above all else. They invest significant resources into research and development to stay ahead of the latest threats and provide robust security solutions that offer peace of mind to individuals, businesses, and governments worldwide.

With their extensive awards and recognition, Kaspersky has proven time and time again that they are a trusted and reliable partner when it comes to cybersecurity. Users in the United Kingdom can have full confidence in Kaspersky’s commitment to delivering excellence, protecting their digital lives, and keeping them safe in an increasingly interconnected world.


In conclusion, Kaspersky’s recent achievement of being named ‘Product of the Year’ by AV-Comparatives for their consumer solution is a testament to their unwavering commitment to delivering exceptional cybersecurity products. With a record-breaking seven ‘Product of the Year’ awards and a total of 57 awards from AV-Comparatives, Kaspersky has established itself as a leader in the industry, providing reliable and effective protection to users in the UK.

Kaspersky’s success can be attributed to their dedication to meeting the ever-evolving security challenges of the digital world. They invest heavily in research and development to stay ahead of emerging threats, ensuring that their security solutions are always at the cutting edge. Whether it’s through their straightforward installation process, user-friendly interfaces, or robust malware detection capabilities, Kaspersky consistently delivers security solutions that prioritise the protection of their users.

As you navigate the digital landscape, it’s crucial to have a trusted cybersecurity partner by your side. Kaspersky’s comprehensive security portfolio offers solutions for businesses, critical infrastructure, governments, and consumers alike. Their commitment to protecting all facets of society underscores their dedication to creating a safer digital environment for everyone.

To learn more about Kaspersky’s comprehensive security portfolio and how they continue to lead the way in cybersecurity, we encourage you to explore their website. By choosing Kaspersky, you can have confidence that you are partnering with a company that prioritises your safety and security in the United Kingdom and beyond. Stay protected, stay secure with Kaspersky.

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